D\u00e9finir sa politique g\u00e9n\u00e9rale<\/a><\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_fullwidth_header title=\u00a0\u00bbD\u00e9finir et piloter une strat\u00e9gie gagnante: de l\u2019id\u00e9e \u00e0 l\u2019action\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bb2b58a16c-4ada-49ff-a515-fa9fcc9e36e9″ custom_margin_tablet=\u00a0\u00bb|||0px\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0px\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|||156px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Programme de formation
<\/span><\/span><\/p>\n\u00a0<\/strong><\/p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb-30px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb78%\u00a0\u00bb max_width=\u00a0\u00bb78%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb custom_margin=\u00a0\u00bb|21px|-27px|\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||88px\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||55px\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb78%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_accordion open_toggle_text_color=\u00a0\u00bb#578df9″ closed_toggle_text_color=\u00a0\u00bb#578df9″ icon_color=\u00a0\u00bb#578df9″ _builder_version=\u00a0\u00bb4.27.3″ toggle_level=\u00a0\u00bbh3″ toggle_font=\u00a0\u00bbKrona One|700|||||||\u00a0\u00bb toggle_font_size=\u00a0\u00bb16px\u00a0\u00bb body_font=\u00a0\u00bbRaleway|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#000000″ body_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|-15px||-37px\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_accordion_item title=\u00a0\u00bbObjectifs P\u00e9dagogiques\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#578df9″ open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#578df9″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bb#f9f9f9″ text_orientation=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n- La Politique G\u00e9n\u00e9rale et ses d\u00e9clinaisons,<\/strong><\/li>\n
- Comprendre les rouages<\/strong> de la culture d\u2019entreprise et de la cr\u00e9ation d\u2019une marque employeur,<\/li>\n
- Savoir construire<\/strong> sa marque employeur.<\/li>\n<\/ul>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbProgramme\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]
La politique g\u00e9n\u00e9rale<\/strong>
Savoir-faire et savoir-\u00eatre trait\u00e9s :<\/em><\/p>\n\n- \n
\n- Comprendre le concept de politique g\u00e9n\u00e9rale et la mani\u00e8re dont elle impacte<\/strong> l\u2019entreprise et son organisation.<\/li>\n
- Apprendre \u00e0 analyser l\u2019environnement interne et externe de l\u2019entreprise afin d\u2019en faire ressortir les leviers strat\u00e9giques.<\/strong><\/li>\n
- Savoir d\u00e9finir sa politique g\u00e9n\u00e9rale, colonne vert\u00e9brale de la strat\u00e9gie d\u2019entreprise.<\/strong>
<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\nLa culture d\u2019entreprise<\/strong>
Savoir-faire et savoir-\u00eatre trait\u00e9s :<\/em><\/p>\n\n- \n
\n- Connaitre les fondamentaux d\u2019une culture d\u2019entreprise et apprendre \u00e0 formaliser sa propre culture.<\/strong><\/li>\n
- Savoir structurer sa communication<\/strong> autour de ses valeurs, ses rites, ses symboles.<\/li>\n
- Apprendre \u00e0 ancrer la culture de l\u2019entreprise<\/strong> aupr\u00e8s des parties prenantes.
<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\nLa marque employeur<\/strong>
Savoir-faire et savoir-\u00eatre trait\u00e9s :<\/p>\n<\/em><\/p>\n
\n- \n
\n- Se familiariser<\/strong> avec une strat\u00e9gie de marque employeur.<\/li>\n
- Construire sa strat\u00e9gie de marque autour du triptyque attirer\/recruter\/fid\u00e9liser.<\/strong><\/li>\n
- Conna\u00eetre les m\u00e9thodes de sondage de notori\u00e9t\u00e9 de marque employeur.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbS\u00e9quen\u00e7age de la formation\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb]
Introduction :
<\/strong><\/p>\n\n- \n
\n- Les notions de base<\/strong> de la politique g\u00e9n\u00e9rale d\u2019une entreprise.<\/li>\n
- Son impact<\/strong> sur le dirigeant et les parties prenantes de l\u2019entreprise.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
S\u00e9quence 1\u00a0:
<\/strong>Comment d\u00e9finir une politique g\u00e9n\u00e9rale.
Verbaliser son ambition, ses valeurs, son cadre de r\u00e9f\u00e9rence et ses objectifs strat\u00e9giques<\/strong> \u00e0 partir d\u2019une analyse interne et externe :<\/p>\n\n- \n
\n- Analyse Swot,<\/li>\n
- Analyse Pestel,<\/li>\n
- Analyse des 5 forces de Porter.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
S\u00e9quence 2\u00a0:
<\/strong>Les fondamentaux<\/strong> d\u2019une culture d\u2019entreprise.<\/p>\n\n- \n
\n- Construire sa propre culture sur la base de ses valeurs, ses rites, ses symboles.<\/li>\n
- \u00ab\u00a0Marketer\u00a0\u00bb ses valeurs pour pouvoir f\u00e9d\u00e9rer ses \u00e9quipes autour.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
S\u00e9quence 3\u00a0:
<\/strong>La marque employeur<\/strong><\/p>\n\n- \n
\n- Comprendre l\u2019int\u00e9r\u00eat et les gains apport\u00e9s par la mise en place d\u2019une marque employeur.<\/li>\n
- Construire sa marque autour du triptyque attirer\/recruter\/fid\u00e9liser.<\/li>\n
- D\u00e9finir ses outils de communication RH (slogan, supports et vecteurs).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Synth\u00e8se\u00a0:<\/strong><\/p>\n\n- \n
\n- S\u2019assurer de la coh\u00e9rence<\/strong> entre politique g\u00e9n\u00e9rale, culture d\u2019entreprise et marque employeur.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Cas pratiques\u00a0:<\/strong><\/p>\n\n- \n
\n- R\u00e9aliser<\/strong> une analyse interne et externe.<\/li>\n
- Formaliser<\/strong> sa politique g\u00e9n\u00e9rale (exercice de l\u2019arbre), les fondamentaux de sa culture d\u2019entreprise.<\/li>\n
- Poser les premi\u00e8res \u00ab\u00a0briques\u00a0\u00bb<\/strong> d\u2019une marque employeur.<\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_accordion_item][et_pb_accordion_item title=\u00a0\u00bbModalit\u00e9s techniques\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open=\u00a0\u00bboff\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]
M\u00e9thodes p\u00e9dagogiques :<\/strong><\/p>\nNotions th\u00e9oriques \/ Mises en pratiques (exercices sur support fournis).<\/p>\n
M\u00e9thodes d’\u00e9valuation des besoins et acquis :<\/strong><\/p>\nValidation des besoins en amont de la session,
Validation des exercices en cours de session,
Questionnaire satisfaction en fin de session.<\/p>\n
Supports et livrables de formations :<\/strong><\/p>\nSupport de formation projet\u00e9 (remis aux participants avant, pendant ou apr\u00e8s la session) \/ Supports de travail pour les exercices (le cas \u00e9ch\u00e9ant).<\/p>\n
Pr\u00e9requis :<\/strong><\/p>\nAucun.<\/p>\n
D\u00e9lais d\u2019acc\u00e8s <\/strong>:<\/p>\nDe 15 jours \u00e0 2 mois en fonction du financement demand\u00e9<\/p>\n
Accessibilit\u00e9 aux personnes en situation de handicap <\/strong>:<\/p>\nNous consulter pour envisager ensemble les modalit\u00e9s d\u2019adaptation de la formation<\/p>\n
Publics concern\u00e9s :<\/strong><\/p>\nDirigeants, cadre de direction, porteurs de projets du secteur marchand ou associatif. Maximum 8 personnes (pour une meilleure application des m\u00e9thodes p\u00e9dagogiques).<\/p>\n
Dur\u00e9e de la formation :<\/strong><\/p>\n2 jours – 14 heures.<\/p>\n
Co\u00fbt de la formation :<\/strong><\/p>\n3 300 \u20ac hors taxes et frais de d\u00e9placement.<\/p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/nouvelle-ressource.com\/wp-content\/uploads\/2021\/05\/Intraprenariat-entreprise.jpg\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb2px||15px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbArial|800|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c71c3″ header_4_font=\u00a0\u00bbKrona One|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#578df9″ header_4_font_size=\u00a0\u00bb24px\u00a0\u00bb background_color=\u00a0\u00bb#b5b5b5″ use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb278deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#f7f7f7 0%|#e2e2e2 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#f7f7f7″ background_color_gradient_end=\u00a0\u00bb#e2e2e2″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb9px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb21px|-15px||-37px\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb11px||11px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]
Tarif<\/h4>\n
<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bbKrona One||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#578df9″ text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0c71c3″ header_4_font=\u00a0\u00bbKrona One|300|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#578df9″ header_4_font_size=\u00a0\u00bb28px\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-30px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|-15px||-37px\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb8px||8px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#bcbcbc\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]
![\"\"](\"http:\/\/audace-formations.fr\/wp-content\/uploads\/2019\/05\/Logo-Nouvelle-Ressource-1-300x42.jpg\"){kind=logo}
<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#0c71c3″ ul_font=\u00a0\u00bb||||||||\u00a0\u00bb ol_font=\u00a0\u00bb||||||||\u00a0\u00bb quote_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_margin=\u00a0\u00bb|-14px||\u00a0\u00bb custom_padding=\u00a0\u00bb5px||5px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]